E-mail templates for Wine Merchants
Below you will find some ideas for e-mail communication targeting retail customers, on-trade customers, and wine producers.
E-mail 1
Purpose: To increase e-commerce sales
Target: All e-mail receivers
How/where: As a stand-alone e-mail, part of newsletters, wine offerings
Suggested subjects (or headlines):
- Guests for dinner? See our Wine & Food Matcher for guidance!
- Special occasion? See our Wine & Food Matcher for inspiration!
- Friends for dinner? Get inspiration from our Wine & Food Matcher!
- Improve wine & dine experiences with our Wine & Food Matcher
- Our Wine & Food Matcher – your personal wine guide
- Need quick food advice for your wine? Check out our Wine & Food Matcher!
Suggested messages:
What is the best matching food to your favourite wines?
Find matching dishes with recipes to your favourite wines in our Wine & Food Matcher, order the wine and ensure great wine & dining experiences.
Guests/Friends for dinner?
Find recipes that go perfectly together with our wines in our Wine & Food Matcher, order the wine, prepare the food, and enjoy!
Want that special occasion to be extra memorable?
Use our Wine & Food Matcher for inspiration, find recipes, and the best matching wines to ensure a great wine & dine experience!
Love wine but lack the knowledge?
No worries! That’s why we have our Wine & Food Matcher; an easy way to understand which wines to order based on our “food menu” where all dishes have recipes. Start by either choosing a dish to find the best matching wine for, or by finding the wine you would like to order and open the wine card to find the 3 best matching dishes for that wine!
(Add your Wine & Food Matcher link under Account information and add it to the icon below and insert where it fits the best in the e-mail.)
E-mail 2
Purpose: To get recurring purchases via improved customer service with the Wine & Food Matcher
Target: All customers
How/where: As a part of the order confirmation
Suggested headlines:
- Guests for dinner? See our Wine & Food Matcher for guidance!
- Special occasion? See our Wine & Food Matcher for inspiration!
- Friends for dinner? Get inspiration from our Wine & Food Matcher!
- Improve wine & dine experiences with our Wine & Food Matcher
- Our Wine & Food Matcher – your personal wine guide
- Need a digital wine guide? Check out our Wine & Food Matcher!
Suggested messages:
Recommended dishes to your favourite wines
Find matching dishes with recipes for all our wines in our Wine & Food Matcher and ensure great wine & dining experiences.
Guests/Friends for dinner?
Find recipes that go perfectly together with our wines in our Wine & Food Matcher!
Want that special occasion to be extra memorable?
Use our Wine & Food Matcher for inspiration, find recipes with the best matching wines to ensure a great wine & dine experience!
Want perfectly matched dishes to your wine?
Our Wine & Food Matcher is an easy guide to the best matching dishes to all our wines.
(Add your Wine & Food Matcher link under Account information and add it to the icon below and insert where it fits the best in the e-mail.)
E-mail 3
Purpose: To increase on-trade revenues
Target: On-trade customers in need of an improved wine service solution to increase revenues and cut costs
Subject: Increase revenues with a new digital wine service solution
Dear [on-trade customer],
A new, innovative solution to the qualitative wine service problems many restaurants are experiencing today is the one of a kind Business System Wineally for Restaurants.
How it works
A part of the Wineally Business System is the Wine & Food Matcher, an appreciated, easy-to-use app for your guests, where dishes on your menu can be paired with the wines that you offer.
Please see how the Wine & Food Matcher for Restaurants works here.
How to increase the average guest wine spending
Simply add your Wine & Food Matcher to your website and table booking confirmations and let customers find the best matching wines to their chosen dishes before visiting your restaurant or by scanning the QR code in your restaurant.
A simple business decision
To see if a Wineally licence is great solution for your business, simply compare 1 and 2 below:
- The Wine & Food Matcher experience + The increased wine revenue potential + the €100 monthly licence fee.
- The quality of the wine service that you are offering today + the cost for it.
If Wineally is the winning solution the Wine & Food Matcher can be implemented within hours.
Read more and sign up [affiliate link*]
Discount
Click on the [affiliate link*] to get the first month for free when signing up for a Wineally for Restaurants licence.
* If you don’t already have it, please contact economy@wineally.com to get your affiliate link. Wineally will automatically pay 25% off on all Wineally licence fees coming from customers provided by you.
E-mail 4
Purpose: To increase on-trade revenues
Target: On-trade customers in need of an improved wine service solution to increase revenues and cut costs
Subject: Increase revenues with a game-changing digital wine service solution.
Dear [on-trade customer],
If you want the best available wine service solution at a very low cost, we recommend you have a look at Wineally for Restaurants.
The Wine & Food Matcher makes it easy for guests, before or when visiting your restaurant, to find the best matching wines to their dishes. Knowing the wine will taste great will increase the average guest wine spending.
A simple business decision
To see if a Wineally licence is great solution for your business, simply compare 1 and 2 below:
- The Wine & Food Matcher experience + The increased wine revenue potential + the €100 monthly licence fee.
- The quality of the wine service that you are offering today + the cost for it.
If Wineally is the winning solution the Wine & Food Matcher can be implemented within hours.
Read more and sign up here [affiliate link*]
Discount
Click on the [affiliate link*] to get the first month for free when signing up for a Wineally for Restaurants licence.
* If you don’t already have it, please contact economy@wineally.com to get your affiliate link. Wineally will automatically pay 25% off on all Wineally licence fees coming from customers provided by you.
E-mail 5
Purpose: To minimise administration for you and your on-trade customers, strengthen relationships with wine producers and earn Wineally commissions.
Target: Your wine producers
Subject: Help us present your wines in the most favourable way.
Dear [wine producer],
We have joined Wineally to ensure your wines are presented in the most favourable way to the customers most likely to appreciate your wines. Since it will ensure that your brand and wines are presented correctly, and are easy to find for wine consumers, we would highly appreciate it if you signed up for a free Wineally for Wine Producers licence.
By pairing the available wines and dishes, the Wine & Food Matcher makes it easy for wine consumers to understand which wines to order in restaurants or in our webshop.
Wine win, win, win, win
By starting with food, consumers will more likely understand which wines to order.
Adding their price range and personal wine preferences on each occasion ensures great wine experiences for our customers.
Confident customers will most likely increase their average wine spending. Which means you, we, our on-trade customers, and the end consumers all win! To see how our Wine & Food Matcher works please click on the icon*:
Please ensure that you are using the correct link to your Wine & Food Matcher (see instructions below).
If you sell D-T-C
If you sell direct to consumers, please have a look at the Wine & Food Matcher for Wine Producers.
By adding the QR code to your bottles and/or wine boxes, customers can find all your wines, with matching recipes provided by Wineally, in your own Wine & Food Matcher. All purchases are directed to your webshop.
Read more and sign up [affiliate link*]
Discount
Click on the [affiliate link*] to get the first month for free when signing up for a Wineally for Restaurants licence.
* If you don’t already have it, please contact economy@wineally.com to get your affiliate link. Wineally will automatically pay 25% off on all Wineally licence fees coming from customers provided by you.
Inspiration for images to include in your e-mails
Naturally, you would want to use a Wine & Food Matcher mockup with your own wines and dishes. Therefore, you can contact our Marketing Team below and request a Wine & Food Matcher mockup for your account! Free of charge.
