Wine & Food Matcher for Wine Producers

Increase Direct to Consumer/On-trade revenues and increase customer loyalty by improved customer experience.


Very Simple to Use, Extremely Complicated to Build

The algorithm behind Wineally’s Wine & Food Matcher has been developed with the help of some of the world’s best sommeliers, using the unique Wineally wine database with more than 750,000 wines. More than 40,000 hours has been spent to develop the Wineally business systems. Which probably is one good reason why we are the world’s only company offering what we do.  

Wineally has been developed with the help of some of the world’s best sommeliers

The complex algorithm behind the Wineally Wine Matcher is based on the world’s most extensive wine database. Where all wines have correct Wine-DNA, the Dish-DNA created by chefs in restaurants offers great wine & dine experiences suited to the guest’s preferences at the occasion.  

“Using my wine knowledge and passion to help developing the Wineally Wine & Food Matcher has been a way to offer great wine & dine experiences to the 99 % of consumers not usually visiting restaurants with a sommelier."

- Arvid Rosengren, Wine Consultant, Best Sommelier in the World in 2016

“Seeing the result from our long, hard work, especially how easy Wineally is to use fills me with pride. The Wineally Wine & Food Matcher for consumers and the Business Systems for Wine Producers, Wine Merchants and Restaurants are truly a labour of love. As the Wine & Food Matcher reach more markets and wine consumers, all parts of the wine trade will benefit .”

- Sören Polonius, Wine director at the Adam & Albin Group, and Head coach/Founder of the Swedish National Sommelier Team

Three simple steps to increase D-T-C revenues and improve retail customer service

1. Simplify buying your wines online and increase revenues

In your Wine & Food Matcher a menu of 150+ dishes and all your registered wines are shown. The costumer picks a dish (all have recipes) from your Wine & Food Matcher menu, adds price range and wine preferences, and he or she will instantly be shown your best matching wines to their favourite food. Boosting the confidence of the costumer will boost conversion rates. 
Serving an ordered wine with a perfectly matched dish at home will improve the customer wine experience.  
Sign up for a Wine & Food Matcher account for Wine Producers (€200 monthly)

2. Increase customer loyalty

The Wine & Food Matcher is a new and superior wine shopping experience. Leading to improved wine & dine experiences it will increase customer loyalty and strengthen your brand.   

Being presented in the most favourable way, your wines are more likely to be repurchased from you. Or from your distributors if they buy a Wineally for Wine Merchants licence.   

By adding a QR code to bottles or packaging, and links on your website, e-mails, and order confirmations leading to your Wine & Food Matcher, customers can find best matching dishes to all of your wines.    

3. E-mail marketing

Improve your e-mail offerings by adding recipes to three great matching dishes to your wine offers.   

On each “wine card” three best matching dishes can be found in your/the wine merchant’s Wine & Food Matcher on each wine and be added (with links to recipes) to the e-mail wine offer:

“Recipes for three great matching dishes to this wine”
“Three great matching dishes to this wine”

94% Steak with gorgonzola sauce
93% Lasagne alla Bolognese
88% Vitello tonnato

Increase on-trade revenues and cut costs

  1. Business intelligence 
    If your on-trade customers have a Wineally for Restaurants licence, they can give you digital access to their inventory of your wines. Which means you can increase revenues by contacting on-trade customers most likely to buy. And cut costs on unprofitable sales activities.


  2. Help on-trade customers find a better wine service solution
    With a Wineally licence, €100 monthly (before discounts), restaurants lacking wine-experienced staff will instantly improve their wine service, increase wine revenues, and cut costs. 
    Increase your on-trade revenues by recommending your on-trade customers to see the Wineally benefits here.
Waitress Using Wineally

The Wine & Food Matcher

The Wineally Wine & Food Matcher offer unbiased wine recommendations based on the wine consumers choice of dish, price, and wine preferences on each occasion. It can be used in your own or your distributors online wine shop or when visiting/ ordering takeaway from restaurants 

Are you selling direct-to-consumer?

Then get a Wine & Food Matcher licence here.

Our mission

To offer great wine and dine experiences at home or in restaurants and to simplify purchases from online wine shops.

To improve financial and social sustainability for wine producers, wine merchants, restaurants, hotels, and supermarkets.

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Wineally AB 
Redaregatan 48, 252 36 Helsingborg, Sweden