About Wineally

Business idea

Digital solutions for perfect wine & dine experiences and sustainable wine business.

Vision

To be the global market leader for digital wine solutions in 2025.

Mission / B2C

To improve wine experiences by simplify pairing the best available wine and dish, based on personal preferences, in restaurants, wine shops and supermarkets.

Mission / B2B

To help wine producers, wine merchants, wine critics, restaurants, and supermarkets increase sales and profits in a sustainable way.

Wineally is a Gold Partner to the International Sommelier Association (ASI)

Background

• Fine Wine Club International AB is the owner of the cloud-based Software as a Service, Wineally.

• Wineally is a GOLD Partner to the International Sommelier Association, ASI.

• The development of Wineally started in 2017 and is developed to solve the wine market problems:

- Wine consumers find it difficult to know what wine to purchase when visiting restaurants, wine shops or supermarkets.

- Most restaurants do not have experienced sommeliers and most waiters are unable to recommend wines based on the guest’s wine preferences and choice of dish.

- Unnecessary bad wine & dine experiences effect wine and restaurant reviews/ratings and thereby sales/profitability for restaurants, merchants, and producers.

- Handling wine data and wine lists is time-consuming for wine merchants and restaurants.

- Low restaurant business control leads to wine-waste, stress, high staff costs and bad cash flow/profitability.

- Low Horeca business control for wine merchants leads to lower sales/profitability and high costs.

- The covid-19 has increased the needs for digital solutions and online sales. When in restaurants, guests are reluctant to use menus/wine lists held by others.

- Restaurants needs to adapt/adjust to the growing demand for takeaway.

Our solutions

Private

Restaurant

Wine Merchant

Supermarket

Wine Producer

The team

The Wineally team members long experience from all parts of the wine trade gives us deep knowledge about the wine market and an outstanding global network.

Ole Nielsen

CEO/Founder

The founder and CEO of Fine Wine Club International AB, owner of Wineally. Ole is an entrepreneur based in Helsingborg.

Jonas Franzén

Controller & Wine Manager

Jonas is an economist and experienced sommelier with background as General Manager at hotels and restaurants in Norway and Sweden.

Edvard Nielsen

Social Media & Event Manager

Edvard is our creative force for Social Media. He is also responsible for Wineally Ambassador events and customer support.

Marie von Ahm

Global Sales Director

Owner at VonAhm ltd. Specialist luxury marketing and sales entrepreneur with substantial experience in start-up wine businesses, international distribution and media. Based in Barcelona.

Sören Polonius

Wine Consultant

Wine director at the Adam & Albin Group. Head coach and founder of the Swedish National Sommelier Team, (SWESOMM). Involved in numerous projects for ASI. Based in Stockholm.

Arvid Rosengren