Wineally further strengthens the team for launch

Helsingborg, September 27th, 2021/Press Release 

Fredrik Sverkersten joins Wineally as Marketing Director. Fredrik comes with a solid experience from consumer goods, strong international brands and B2B knowledge of the HoReCa industry from companies including Tetra Pak and Spendrups and most recently as Marketing Director at Duni Group.   

“I am really looking forward to joining the team and get the platform flying. It is not often you get a chance to change an industry but with Wineally and the people here I truly believe we can fundamentally change the wine business, from producers all the way to consumers.” says Fredrik Sverkersten new Marketing Director Wineally    

“With the addition of Fredrik to the team we increase our ability to communicate Wineally and the value we bring. He adds a lot of experience that we will benefit from in becoming the market leader in our industry. Our SaaS platform creates value and improves revenue and results for wine producers, wine merchants and restaurants and we need to communicate this in a clear and easy to understand manner, this is where Fredrik’s experience and knowledge will play an important part.”   

“Our ambition is to be the best partner for the international wine business, to increase revenues and improve bottom-line results and at the same time reduce the time for administration tasks that today are done very manually at several points in the value chain. In the end it is all about creating perfect matches between food and wine to create great experiences.” says Ole Nielsen, founder and CEO of Wineally 

“Working with creating enjoyment and moments of pleasure for a lot of people and at the same time improving business for the international wine industry is something I am really looking forward to. I can’t wait to join the Wineally team in a few weeks’ time” says Fredrik. 


For more information please contact: 

Ole Nielsen, founder and CEO Fine Wine Club International AB +46 709433438