"We share a common vision of creating perfect wine & food experiences for all"

Since 2018 we have devoted our time to develop a system that we think would benefit the whole wine industry while creating great enjoyable moments for all parts involved.

This is the Wineally Family, a bunch of people with different backgrounds and experiences but with one common vision, to create great experiences for people who wants to enjoy food with wine.
It can be a daunting task to choose wine in a restaurant or supermarket to match the dish you want it with. We have taken the experience of wine makers & sommeliers and boiled it down through some complex algorithms to make it super simple and easy to create perfect matches between food and wine. Along the way we have also created an unparalleled system for Wine Producers, Wine Merchants and Restaurants that helps them to increase revenues, data availability and profits.

The Team

The Wineally Team member’s shares a long experience from all parts of the wine trade and an outstanding global network

Ole Nielsen


Ole is the Founder and CEO of Wineally AB. He is an entrepreneur based in Helsingborg.

Mattias Rentner

Sales Director

Mattias is head of sales and our Business Development Team. He has a long international sales and business background. Based in Helsingborg.

Marie von Ahm

Global Brand Manager

Marie is a specialist luxury marketing and sales entrepreneur with substantial experience in wine businesses start-up , international distribution and media. 
Based in Barcelona.

Magnus Larsson

Chief Technology Officer

Magnus is responsible for our technology platform and the development team which continue to bring new features to Wineally. He has a background in leading development, compliance, and information security. Based in Helsingborg.

Edvard Nielsen

Social Media & Events Manager

Edvard is our creative force for Social Media. He is also responsible for Wineally’s website and has an important role behind the design and layout of Wineally’s products. Based in Helsingborg.

Jonas Franzén

Wine Manager & Controller

Jonas is an economist and experienced sommelier with background as General Manager at hotels and restaurants in Norway and Sweden. Based in Helsingborg.

Per Celander

Wine Data Team Leader

Per is administrating our extensive wine database. He is an internationally experienced F&B professional who have held positions as Restaurant Manager, Portfolio Manager, and latest as Corporate Sommelier in the Maldives. Based in Helsingborg.

Mark DeWolf

Market Manager Canada

Mark is currently a director with the Association de la Sommellerie Internationale (ASI), is Past-President and Chair of the Board of the Canadian Association of Professional Sommeliers (CAPS). He is also an editor and content creation as well as Director of Partnerships for Tasting Climate Change.

Johan Wessbrandt

Customer Success Representative

Johan has an international hospitality background and several years’ experience as Market Manager for one of the world’s leading Online Travel Agencies. He will develop  maintain business relationships with our subscribers & partners. Based in Helsingborg.  

Aarti Batra

Financial Assistant

Aarti works in finance and is responsible for financial records management. She has background in international financial administration.
Based in Helsingborg.

Sören Polonius

Wine Consultant

Wine director at the Adam & Albin Group. Head coach and founder of the Swedish National Sommelier Team, (SWESOMM). Involved in numerous projects for ASI. Based in Stockholm.

Arvid Rosengren

Wine Consultant

Sommelier, restaurateur and consultant to both private clients, institutions and corporations around the world. Arvid is the winner of ASI’s Best Sommelier of the World in 2016. Based in New York City.

Wineally AB 
Redaregatan 48, 25 236 Helsingborg, Sweden