About us

"Everyone, everywhere should experience perfectly matched wine and food moments"

Since 2018 we have devoted our time to develop a system that will benefit the whole wine industry while creating great enjoyable moments everywhere.

This is the Wineally Family, a bunch of people with different backgrounds and experiences but with one common vision, to create great experiences for people who wants to enjoy food with wine.
It can be a daunting task to choose wine in a restaurant or supermarket to match the dish you are having. We have taken the experience of wine makers & sommeliers and boiled it down through some complex algorithms to make it super simple and easy to create perfect matches between food and wine. Along the way we have also created an unparalleled system for Wine Producers, Wine Merchants and Restaurants that helps them to increase revenues, data availability and profits.

The Team

The Wineally Team member’s shares a long experience from all parts of the wine trade and an outstanding global network

Ole Nielsen

Founder & CEO

Ole is the Founder and CEO of Wineally AB. He has been a serial entrepreneur since 1988 with 16+ years’ experience from the wine industry.
Based in Helsingborg.

Fredrik Sverkersten

Marketing Director

Fredrik is head of the communication and marketing for Wineally. Coming from an international background he brings experience from several large international brands in FMCG, HoRaCa and B2B business. Based in Helsingborg.

Magnus Larsson

Chief Technology Officer

Magnus is responsible for our technology platform and the development team which continue to bring new features to Wineally. He has a background in leading development, compliance, and information security.
Based in Helsingborg.

Jonas Franzén

Product Manager

Jonas is an economist and experienced sommelier with background as General Manager at hotels and restaurants in Norway and Sweden. Based in Helsingborg.

Edvard Nielsen

Social Media Manager

Edvard is our creative force for Social Media. He is also responsible for Wineally’s website and has an important role behind the design and layouts of our products.
Based in Helsingborg.

Per Celander

Wine Data Team Leader

Per is administrating our extensive wine database. He is an internationally experienced F&B professional who have held positions as Restaurant Manager, Portfolio Manager, and latest as Corporate Sommelier in the Maldives. Based in Helsingborg.

Carina Magnusson

Wine Data Administrator

Carina is a sommelier with several years experience from the Hotel- and Restaurant industry. She is working closely with Per to ensure the quality of our growing wine database. Based in Helsingborg. 

Adam Conroy

Customer Success Manager

Adam is responsible for helping our customers to get the most out of joining the Wineally family. Adam is originally from Australia and has a great background in customer service & digital marketing. Based in Helsingborg.

Ajeesh Sathyan

Senior Software Engineer

Ajeesh has a great background in Front End and is highly effective at developing new programs and fixing problems with existing systems. He has experience in analysis, design, testing and implementation of various web applications. Based in Halmstad.

Johan Wessbrandt

International Business Developer

Johan has an international hospitality background and several years’ experience as Market Manager for one of the world’s leading Online Travel Agencies. He will develop  maintain business relationships with our subscribers & partners. Based in Helsingborg.  

Gustaf Bjerne

International Business Developer

Gustaf has a broad experience from sales, marketing, and leadership mainly from the international start- & scale-up scene. Entrepreneurial mindset and a deep passion for delivering business value. Based in Helsingborg.

Aarti Batra

Financial Assistant

Aarti works in finance and is responsible for financial records management. She has background in international financial administration.
Based in Helsingborg.

Marie von Ahm

Global Brand Manager

Marie is a specialist luxury marketing and sales entrepreneur with substantial experience in wine businesses start-up , international distribution and media. 
Based in Barcelona.

Mark DeWolf

Market Manager Canada

Mark is currently a director with the Association de la Sommellerie Internationale (ASI), is Past-President and Chair of the Board of the Canadian Association of Professional Sommeliers (CAPS). He is also an editor and content creation as well as Director of Partnerships for Tasting Climate Change.

Sören Polonius

Wine Consultant

Wine director at the Adam & Albin Group. Head coach and founder of the Swedish National Sommelier Team, (SWESOMM). Involved in numerous projects for ASI. Based in Stockholm.

Arvid Rosengren

Wine Consultant

Sommelier, restaurateur and consultant to both private clients, institutions and corporations around the world. Arvid is the winner of ASI’s Best Sommelier of the World in 2016. Based in New York.

Wineally AB 
Redaregatan 48, 25 236 Helsingborg, Sweden